To keep it simple: this week the project has gone from this:
To this:
It even has a domain now: www.AvatarsForUkraine.net
(turns out .com was already taken by another awe-inspiring project)
I sourced a lot of great feedback, and also spent a lot of time looking at other landing pages to help me make these iterations. I think the primary lessons I tried to apply:
- The majority of the audience is not even going to scroll, so whatever you can see from the top of page needs to clearly explain what this is and why the viewer should care. Something I’ve been working on honing with my Youtube thumbnails.
- Be sure your call to action is obvious, and easy to reach from any point. You don’t know where in the content the user will convert, so make it easy for them.
- Clarity clarity clarity. The things you think are obvious are NOT. This led to me changing the static gallery of avatars to more examples of before / after.
Putting this log together has already been helpful because it’s reminded me I need to be making artifacts of projects as they progress. If I had missed grabbing a screenshot of the site last week (and the shots I captured were not the best) I wouldn’t be able to show the progress.
A similar situation bit me at work as well. I noticed an issue and fixed some performance. But without documenting the issue before I fixed it, it’s hard to demonstrate that I did anything 😛
But back to Avatars. This is the end of working on the landing page. Trying to learn that nothing will be perfect, but you have to ship! So now it’s time to try to shove this in peoples’ faces and see if it resonates with the market.
Sales is… so far from my forte. If we were standing atop my forte with a map and a telescope I couldn’t even tell you which direction sales was.
BUT: that means this next week should bear an abundance of learning. I will do my best to collect and share the most useful lessons.
Jam of the week:
